Foresterseat - Brand Direction Concepts

The Brief

Adults-only holiday park in the Angus countryside
Peace and quiet as the core offer - proven by the wildlife that stays
Premium but not pretentious - warm, personal hospitality
Stand out from generic holiday park and glamping branding

Before you look at these: These are not final designs. They're directions - ideas to explore. The typography is placeholder. The illustrations will be refined. What you're looking at is the concept, not the finished article.

These are symbols - the mark itself. The final logo will combine the chosen symbol with typography, packaged in different formats: a badge, a seal, a horizontal lockup. How I package it comes after you choose a direction.

Focus on the concept, not the details. The question is: "Is there something to this? Could this work for Foresterseat?"

You're choosing a direction to develop, not a logo to print.

The Thinking

I explored three directions - including a literal one showing the accommodation itself. But I've deliberately narrowed it down to two.

Here's why: most holiday parks use a literal approach - a picture of a caravan, a tent, a hut. It's safe, but it doesn't make you memorable. Anyone can show what they sell.

What makes Foresterseat different isn't the accommodation - it's what being there feels like. The quiet. The wildlife. The details you finally have time to notice.

So I'm presenting two directions that capture that feeling. Both are strong. Both are distinctive. The question is which one feels more like you.

Direction 1

The Harebell

The harebell is Scotland's bluebell - a wildflower that only grows where things are undisturbed. It's delicate. You have to look closely to notice it.

That's the whole point of Foresterseat - when things are quiet, you start seeing the small details. The bee on the flower. The frost on the wheel. This isn't about the accommodation - it's about what being there does to you.

Direction 2

The Sanctuary

The hare and the owl don't stay where it's noisy or busy. They're proof of peace.

When guests see wildlife at Foresterseat, it tells them something words can't - this place is genuinely quiet, genuinely undisturbed. The animals aren't a promise, they're evidence. This direction says: "The wildlife trusts this place, so can you."

My Recommendation

Both directions work. My instinct is Direction 2: The Sanctuary.

It's ownable. A hare as "proof of peace" is distinctive - it's a story only Foresterseat can tell.
It's true. You talk about the wildlife - the hares, the owls, the red squirrels. This isn't invented, it's what's actually there.
It reinforces adults-only. Wildlife doesn't stay where there's noise and chaos. Neither do your guests.
It has storytelling potential. "The wildlife stays because it's quiet here. So do your guests."

The harebell is softer, more botanical, about noticing the small things. The sanctuary is bolder, about the wildlife that proves this place is peaceful.

Which feels more like Foresterseat to you?

Your Thoughts

Which direction resonates with you? Don't worry about the details - I want your gut feeling.

I'm drawn to The Harebell I'm drawn to The Sanctuary My recommendation

Or just reply to the email that brought you here with your thoughts.